For example, someone searching for “how to tie a tie” has informational intent. Without a top 10 ranking, you can guarantee a web page has little chance of becoming a rich answer. The top 3 results will give you the best chance though, so it’s best to aim for that. Audit all your existing citations and update any incorrect information. If you need help with this, there are tools available that can help you monitor your NAP data to ensure accuracy.
Content Strategies for Better Rankings
Only when appropriate, use a relevant keyword you’re targeting to describe the image. That’s why adding alt attributes to images is part of our always up-to-date SEO checklist. Google wants “to rank results that have both great images and great content on the page” (per this post). Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose web hosting with IONOS and we’ll take care of the optimization of these elements for you.
- All in all, backlinks are critical to help prove to Google your expertise, authoritativeness, and trustworthiness which in return will boost your ranking.
- You can also select “Queries” to see what keywords are driving traffic to your site.
- It should be easy for users and search engines to find their way around your site.
- This may have been done to make your content more comprehensive or perhaps you were looking to offer up additional resources or references to your content.
- A fast, responsive website provides a better user experience, enhances SEO, and reduces bounce rates.
- Strong local search rankings boost visibility and attract more foot traffic.
Updates to the Ranking Algorithm
While high quality external links that point to your site carry the most weight, internal links within your site are important, too. You can also give your link strategy a boost by creating internal links within your own content. If you cross-reference relevant articles to each other, it is a sign that you consider the linked content as relevant. A slow server response time can negatively impact your PageSpeed score, even if other aspects of your site are optimized. A fast server ensures that your site loads quickly for users, reducing TTFB (Time to First Byte) and ultimately improving the user experience.
The other two results have the second and third search engine positions. Politely ask satisfied customers to leave positive reviews on your Google Business Profile. This social proof helps SEO Anomaly convince new customers to choose your business.
After Google introduced the mobile-first index, it has become essential to pass the mobile-friendly test. Once you’ve heard back from a few places, you’ll be able to start creating content and publishing it on their website. This can have a twofold benefit, first, you’ll be building valuable inbound links from high-quality sites. Secondly, you may also drive traffic from those websites to your page. Pick and choose carefully, you don’t want to publish on low-quality sites or ones that might not have any real traffic. A number of SEO tools like SEMrush and Raven provide in-depth information about your keywords and Google rank.
Businesses wanting to understand performance in various parts of a city or zip code find this tool particularly beneficial. A strong GMB ranking significantly affects a business’s visibility, leading to increased customer traffic and engagement. Local businesses must grasp GMB ranking to reach and engage with their customer base effectively. If a page suddenly starts to receive incoming links, this can raise some flags in the Google algorithm.
Content that ranks well today might not maintain its position tomorrow. In that case, building external links to your website can increase your organic search ranking. Acquiring backlinks from other websites is one of the important ranking factors.
