Google views backlinks (links from other websites to yours) and local citations (mentions of your business name, address, and phone number across the web) as signals of trust and authority. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. I have seen cases where focusing on improving keyword rankings, backlinks, and organic traffic significantly improved a site’s SEO performance.
Tentpole & Flywheels: Link Building on AutoPilot
To help you rank as highly as possible, keep Google’s Search Quality Guidelines in mind. In most cases, Google will display the first characters of a page’s title in search results, so your title tag should BHS Links fall within this range for maximum visibility. See why 1000’s of businesses have trusted HigherVisibility since 2009. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on.
But fishing with a net might catch dozens of fish with a single throw. With this knowledge in hand, you now know how to improve your search rankings. Sites with a high bounce rate will see a negative effect on their rankings across the board. This is a clear sign to Google that your site is not giving value to it’s visitors.
Click-Through Rate (CTR)
Misusing Meta Tags and Descriptions Failing to optimize these tags or using duplicate tags across pages can confuse search engines and diminish your site’s SEO ranking factors. Writing compelling and unique meta tags that include target keywords like SEO ranking can improve click-through rates and overall visibility in search results. Neglecting Technical SEO Elements such as site speed, crawlability, mobile optimization, and structured data all play a critical role in Google ranking factors. Ignoring these ranking factors can result in slow load times, poor mobile performance, and difficulties for search engines in understanding your content.
- However, you can still benefit from being on various platforms because it brings traffic to the website for more exposure; additionally they build trust among users.
- This will make them more likely to click your listing and learn more, and can give them a better sense of whether they want to become a customer.
- This suggests that YouTube’s approach to keyword targeting may differ from Google’s, which avoids keyword cannibalization.
- This check also includes formatting and encourages the best practice of making content scannable (i.e., easy to skim and read on digital screens).
- Looking at Google search results doesn’t give you the most accurate representation of where your business ranks locally, because even in incognito mode, Google is influenced by you as a user.
- Regularly monitor your rankings and analyze competitor strategies.
The anchor text of the backlink helps Google understand the topic of the linked page. Google specifically targets low quality sites with the Panda update. The easier you make it for Google to crawl your site, the higher your rankings will be. Structured data is one of the best ways to increase click-thru rates and win rich snippets. Stick to human-written, unique, trustworthy and quality content that your readers will love.
This is probably the case whichever city we’re in, so it’s an excellent way to prioritize keywords. You can do this with a keyword research tool like Ahrefs’ Keywords Explorer. For that reason, checking the relative popularity of keywords at the national level tends to be more productive. This is because what happens in one city is likely to be similar in the next.
